Questions?
Q: How do I know if I need a copywriter for my website?
A: If you are not comfortable doing a keyword search for your business, don't know where to put that information when you get it and do not have the time to create influential, compelling content, you need a web copywriter to maximize your influence on the net.
Q: What is the process?
A: Once you decide to use iMedia Buzz for your web content, we go through a multi-step process:
Brainstorming - Thinking of what your customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your site offers (including alternate spellings, wordings, synonyms, etc).
Surveying Customers - Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.
Applying Data Research Tools - Several tools online offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in keyword selection.
Term Selection - The next step is to determine which keywords will likely return the best results for your business based on your expertise, past customers and analysis.
Performance Testing and Analytics - After keyword selection, analytics programs that measure web traffic, activity, and conversions can be used to further refine keyword selection. You will continue to refine and tweak your keyword choices over time by watching the results.
Q: How do I start getting involved in Social Media?
A: iMedia Buzz offers a customized approach to your marketing. The first step is to review what you are already doing and how social media can be a part of your current campaign. Using a series of worksheets, we can determine your goals and help you get started on a plan that you can manage. Social Media is "free" but can take a lot of time to participate.
Q: What tools should I use to see if my Social Media efforts are working?
A: There are a variety of monitoring and analytical tools to assist you and most are free. iMedia Buzz will provide information on which might work best for you and how to use them.